Firstly we need to understand -- Why a Health Care Channel, because India's rapid growth has brought about many changes in demographics and lifestyle. Over the years India has seen a boom in the Health industry by inducting best of the experts with the technology. This needs a continuous flow of information and motivation for the health conscious masses. Fitness in its total sense encompassing mind, body, beauty & soul.

In present scenario every body wants to take extra care and gain benefit of their health, wealth, etc. India is a country of beliefs and every people beliefs in astrology is increasing day by day. Thus a channel which talks about astrology will be of immense interest to the viewers. The idea is to launch a specific niche Astro Science T.V Channel, programming on different forms of Astro Science in Hindi / English / regional languages.

In India, the television industry is growing by leaps & bounds over the last decade. Now more than 400 channels beaming all types of content in India. The total number of TV homes is now over 120 million and about 65% of all households have a TV in India. So Television is easily one of the most approachable communication medium in India.

The Indian Culture and Religions have been shaped by the long history of India, its unique geography and the absorption of customs, traditions and ideas from some of its neighbors as well as by preserving its ancient heritages, which were formed during the Indus Valley Civilization. India's great diversity of cultural practices, languages, customs, religion and traditions are examples of this unique co-mingling over the past five millennia.

India is a federal union of states comprising twenty-eight states and seven union territories. The states and territories are further subdivided into districts and so on. India is the seventh-largest country by geographical area, the second-most populous country, and the most populous democracy in the world. It has the world's twelfth largest economy at market exchange rates and the fourth largest in purchasing power.

India is divided in 05 regions – East India, North – East India, North India, South India and West India on the basis of geographical, linguistic, dialect and cultural etc. In present scenario the Satellite TV Channel can play a most important role in regional news and cover all socio, economic, political, culture etc and leads to a big mass of society.

India is the seventh-largest country by geographical area, the second-most populous country, and the most populous democracy in the world. India is a republic consisting of 28 states and seven union territories with a parliamentary system of democracy. It has the world's twelfth largest economy at market exchange rates and the fourth largest in purchasing power and one of the fastest growing economies in the world

Music Channel is leading multimedia youth platform in India and World which caters to the interests and passions of youngsters (age group between 15 & 34 years old ), offering them an exciting mix of music and non-music programming (Bollywood, Indian Regional Songs, Hollywood, adventure, gossips, humor, fashion & style and fiction), presented in its unique style by VJs and Anchors.

Indian Film Industry is the largest film industry in the world. Indian Film Industry releases 800-900 films in every year and now India is a profitable market for foreign movies also. Many foreign Film Companies is opening their offices in India or tying up with Indian Producers or Indian Film Companies. Presently running movie channels are inadequate to fulfill the movies demand as per the viewers taste. Thus a good movie channel as per market is very profitable venture.

Are you thinking to launch a Documentary Channel like Fox History Channel, Discovery Channel, Animal Planet Channel, Travel & Living etc..

TV ad volumes has recorded 12 times rise during 2008 compared to 1999. 58% of total ad revenue share of Entertainment TV Channel in India.28% growth in TV ad volumes during 2008 compared to 2007.

India is a growing star in World Sports Scenario. IPL is a heart throb of Cricket World, our performance in world sports is getting betterment day to day. But Indian channels do not cover properly to the achievement of sportsmen. Revenue Sharing of Sports Channel is 12% and at present 5-6 Channels (including Indian and foreign Channels) on aired in India.